Social media strategy drives lead generation and encourages engagement

We're all familiar with social media, but as a company owner, you might be thinking whether it's truly worth your time to invest in it.Statistics reveal that over 95 percent of Millennials, 84 percent of Generation Xers, and 50 percent of Baby Boomers use social media on a daily basis, on platforms such as Facebook, LinkedIn, Instagram, YouTube, and other similar sites. When you realise that the great majority of your consumers are active social media users, it becomes clear that social media is the most potent instrument you can use to build your business.Although it will take time and work to establish a community on a social media platform, it has the potential to open the door to several new business options. When utilised wisely, social media can be one of the most effective methods for increasing brand recognition and growing your business.